{"product_id":"valentino-uomo-born-in-roma-purple-melancholia","title":"Valentino Uomo BIR Purple Melancholia","description":"\u003cp\u003ePurple Melancholia is Valentino's newest limited-edition flanker to the Born in Roma line, launched in 2026 and inspired by \"memories of a night in a Roman palace.\" It's an aromatic woody amber offered in Eau de Toilette concentration. The perfumer has not been officially disclosed. This is the most introspective and coconut-forward entry in the Born in Roma Uomo collection — a departure from the citrus-driven energy of the original.\u003c\/p\u003e\n\u003cp\u003eThe opening delivers a vibrant rush of fresh, spicy cardamom that adds brightness and warmth. As it unfolds, the heart reveals aromatic lavender paired with a creamy coconut accord — refined, slightly sweet, and distinctly modern. The overall character is sweet-creamy, with the coconut playing a central role that's reminiscent of tropical warmth balanced by the classic lavender DNA of the Uomo line.\u003c\/p\u003e\n\u003cp\u003eThe base settles into a blend of warm ambery woods and creamy coconut accord that lingers with seductive warmth. Performance is solid — expect around 6 hours of projection and up to 24 hours on skin with consistent sillage. The dry-down stays close to skin but maintains presence throughout the day.\u003c\/p\u003e\n\u003cp\u003eCommunity comparisons most frequently land on Jean Paul Gaultier Le Beau Le Parfum — both share that creamy coconut sweetness, though Purple Melancholia leans spicier and more aromatic with its cardamom and lavender. Coconut isn't a very common note in men's fragrances, which gives this some originality while still fitting the Valentino DNA. If you're curious about a sweet, aromatic woody with tropical warmth and genuine uniqueness, a decant is the ideal way to discover whether this becomes your signature.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eScent Notes\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTop: Cardamom\u003c\/li\u003e\n\u003cli\u003eMiddle: Coconut, Lavender\u003c\/li\u003e\n\u003cli\u003eBase: Amberwood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e\u003cbr\u003eSpring, summer, and fall. Evening wear, date nights, casual occasions. A sweet, creamy aromatic woody with standout coconut and lavender that brings warmth and originality to the modern designer landscape.\u003c\/p\u003e\n\u003cdiv id=\"mwf-disclaimer\" style=\"margin-top:24px;padding:16px 20px;border:1px solid #e0e0e0;border-radius:8px;text-align:center;\"\u003e\u003cp\u003e\u003cem\u003eThe original bottle is not included with purchase. Midwest Fragrance rebottles the authentic \u0026amp; genuine fragrance into our smaller bottles, otherwise known as atomizers, decants or vials.\u003c\/em\u003e\u003c\/p\u003e\u003c\/div\u003e","brand":"Valentino","offers":[{"title":"2ml","offer_id":52053177893145,"sku":null,"price":6.0,"currency_code":"USD","in_stock":true},{"title":"5ml","offer_id":52053177925913,"sku":null,"price":11.0,"currency_code":"USD","in_stock":true},{"title":"10ml","offer_id":52053177958681,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"15ml","offer_id":52416816578841,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true},{"title":"20ml","offer_id":52416816611609,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true},{"title":"30ml","offer_id":52053177991449,"sku":null,"price":54.0,"currency_code":"USD","in_stock":true},{"title":"50ml","offer_id":52416816644377,"sku":null,"price":87.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/1784\/4249\/files\/ValentinoUomoBIRPurpleWhite.avif?v=1773064361","url":"https:\/\/midwestfragrance.com\/products\/valentino-uomo-born-in-roma-purple-melancholia","provider":"Midwest Fragrance","version":"1.0","type":"link"}