Initio Parfums Privés

Fragrance Engineered to Captivate.

Initio Parfums Privés is a niche fragrance house with a unique and fascinating philosophy: their fragrances are formulated using ingredients scientifically selected for their ability to trigger emotional and physiological responses. In short, Initio makes fragrances engineered to be irresistible. Side Effect, Atomic Rose, and the rest of the collection aren't just beautifully crafted — they're designed to generate reactions, spark attraction, and create lasting impressions. Luxury perfumery meets behavioral science.